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Creating a Better Product Starts By Solving a Real Problem

Pieter Omvlee, CEO, Sketch

Should what a founder wants to build take priority over what the customers want?

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Should what a founder wants to build take priority over what the customers want? 

Well, for Pieter Omvlee, CEO of Sketch, it was really one and the same. Sketch was created to solve a real problem he and his co-founder were experiencing. While the company has grown in response to its users' high demand, they have been able to stick to their original goal - solve their own problem by creating a better product. 

In this episode, you’ll learn how the best products are built and how to have a growth reluctant mindset, which may sound counterintuitive. Yet, this mentality could be the reason Sketch has found itself growing rapidly with a community of evangelists (Innovatemap being one of them). 

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