Movable Ink
How a cohesive design system enhanced the user experience
Movable Ink powers 1:1 marketing at enterprise scale. As the platform grew, an inconsistent user experience made the product harder to use across tools. Innovatemap audited the product suite and delivered a scalable design system that unified the experience from onboarding through daily workflows.
From audit to scalable system
We began with a comprehensive product audit to document patterns across Movable Ink’s portfolio. From there, we created a scalable design system—InkUX—and partnered with product teams to apply it through high-fidelity concepts. The result is a unified, more intuitive experience and a design foundation the team can extend with confidence.
BELOW IS THE PRODUCT STRATEGY VIDEO, ONE COLUMN
The Problem
After an acquisition, Movable Ink had two highly technical products that weren’t intuitive for their target users. It was clear a change was needed—the team had to improve and unify the user experience, but they weren’t sure where to start.
Our Solution
We built a company-wide, scalable design system and used it to redesign the product experience to better serve the target audience. We also created a high-fidelity prototype with beautifully designed screens—used for internal socialization, demos, and the product launch at Think Summit in NYC.
Real voices. Real impact.
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The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.
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The return on investment is so much higher with a partner like Innovatemap. They understand the complexities of what we’re trying to do, and we work together to find a solution. Not only do we move quickly, but thoughtfully and with a lot of creativity.
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Our engagement with Innovatemap has significantly contributed to accelerating our time to value. By establishing a shared design language and implementing reusable systems, we’ve expedited the development process, enabling the delivery of value-added features into users’ hands in a timelier manner.
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Our engagement with Innovatemap has significantly contributed to accelerating our time to value. By establishing a shared design language and implementing reusable systems, we’ve expedited the development process, enabling the delivery of value-added features into users’ hands in a timelier manner.
Our engagement with Innovatemap has significantly contributed to accelerating our time to value. By establishing a shared design language and implementing reusable systems, we’ve expedited the development process, enabling the delivery of value-added features into users’ hands in a timelier manner.
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
"The team led and facilitated conversations that led me from mystery to clarity in a rapid time period. Innovatemap knows how to facilitate a founders’ mindset and take it from a place of ideation to a place of clarity and decision-making, all the while being supportive and acknowledging the challenging parts of the process.”
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