# Innovatemap

> Innovatemap is a product experience and go-to-market partner for high-growth tech companies. Since 2014, we've helped founders and product teams design, position, and scale digital products — blending product strategy, UX/UI design, and go-to-market services (positioning, messaging, brand, and launch assets) into a single, embedded partnership rather than a traditional agency engagement.

We work with first-time founders through industry leaders — companies bringing new products to market, scaling what they've already built, or modernizing a service business into a tech-forward brand. Engagements combine research, strategy, and design across two connected practice areas: Product Experience and Go-to-Market. To date: 400+ partners, 50+ industries, 40+ exits and acquisitions, $1B+ in funding secured by clients.

## Services

- [Services Overview](https://innovatemap.com/services): How Product Experience and Go-to-Market work together, and on their own.
- [Product Experience](https://innovatemap.com/product-experience): Research, product strategy, UX/UI design, design systems, prototyping, and development support to build products people love.
- [Go-to-Market](https://innovatemap.com/go-to-market): Buyer insights, positioning and messaging, brand strategy and identity, sales enablement, websites, and pitch/investor decks.

## Company

- [About Us](https://innovatemap.com/about): Company story, leadership, and team overview.
- [Careers](https://innovatemap.com/careers): Open roles and team culture across product management, product marketing, research, product design, brand design, and motion design.
- [Contact](https://innovatemap.com/contact): Get in touch to start a project or partnership conversation.
- [Our Clients](https://innovatemap.com/clients): Companies Innovatemap has partnered with.
- [Our Partners](https://innovatemap.com/our-partners): Strategic and referral partners.

## Work

- [Our Work](https://innovatemap.com/work): Case study index across Product Experience and Go-to-Market engagements.
- [TrustArc](https://innovatemap.com/work/trustarc): A legacy platform turned AI-leader — product strategy, design system migration, and AI-experience design.
- [Arlow](https://innovatemap.com/work/arlow): Where product vision meets go-to-market reality — research, MVP definition, brand identity, and launch strategy.
- [PMWEB](https://innovatemap.com/work/pmweb): Positioned for a new era of growth — brand and product experience refresh.
- [Movable Ink (Go-to-Market)](https://innovatemap.com/work/movable-ink-gtm): Setting the stage for GTM momentum — keynote, sales decks, and sales enablement.
- [Movable Ink (Product)](https://innovatemap.com/work/movable-ink): New design system transforms UX.
- [Native AI](https://innovatemap.com/work/native-ai): AI solutions to power growth.
- [BirdDog](https://innovatemap.com/work/birddog): Turning vision into conversion.
- [NatureConnect](https://innovatemap.com/work/natureconnect): Brand impact in the wild.
- [Dealer Trade Network](https://innovatemap.com/work/dealer-trade-network): Scaling smarter to move faster.
- [YoJo](https://innovatemap.com/work/yojo): Where mission meets design.
- [Microblink](https://innovatemap.com/work/microblink): Creating clarity out of complexity.

## Resources

- [Resource Hub](https://innovatemap.com/resources): Articles on product design, go-to-market strategy, founder advice, and news & events.
- [2025 Insights Report](https://innovatemap.com/end-of-year-insights): Year-end perspectives from Innovatemap's experts on AI, branding, product strategy, and go-to-market trends.
- [AI Design Tools in Practice](https://innovatemap.com/resource/where-design-expertise-ends-and-ai-tools-begin): What actually works — and what doesn't — when using AI design tools.
- [Why Research Is the Most Undervalued Investment](https://innovatemap.com/resource/why-research-is-the-most-undervalued-investment-a-product-team-can-make): The case for user research as a product investment.
- [The Founder's Guide to Product Market Fit](https://innovatemap.com/resource/the-founders-guide-to-product-market-fit): A roadmap for proving product-market fit with clarity and confidence.
- [Positioning & Messaging: How to Evaluate, Evolve, and Get It Right](https://innovatemap.com/resource/how-to-evaluate-your-positioning-and-messaging): Why unclear positioning costs deals, and how to fix it.

## Optional

- [Brand Assets](https://www.dropbox.com/scl/fo/2lueud4ztnyg9q67tb6z0/AASm2CtbpbdmOfux5RqmUlM?rlkey=xqafsdzzkmah7d4bhiezuwl02&st=3nhvgkmb&dl=0): Innovatemap logo and brand asset kit.
- [LinkedIn](https://www.linkedin.com/company/innovatemap/): Company updates and posts.
- [Dribbble](https://dribbble.com/innovatemap/): Design work samples.
- [Instagram](https://www.instagram.com/innovatemap/): Behind-the-scenes and culture content.