Key Takeaways

1. Spends more time on setting the context. You have investors that may need more background.
2. Focus more on the company and its financials. Investors want to see that you have the team to succeed, that you have a growth plan, and that you are seeing traction in the market.

1. Focus on “you,” directly talking to the pains or potential gains of the person you’re talking to.
2. Focus on establishing agreement on the problem first, solution second. 
3. Focus less on showing off what it can do and more on tying how it solves the pains you are solving for the potential buyer.
4. Show who else is using it, to make them feel good knowing others like them are working with you.