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What should I consider when adding a freemium model?

Key Takeaways

  • First, be absolutely clear on why you are considering freemium and exhaust all other paths before making that decision. 
  • Be clear what features and level of feature sets you will provide in a freemium option: Demonstrate value but do not give away what makes you unique. 
  • Understand very clearly what the growth strategy is for converting a free trail customer into a paid customer.
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