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Equip your teams to sell digital products with ease.

Translate technical software features into powerful benefits that sell.

If your prospects and customers cannot quickly understand your product, you're missing out on revenue.
Today's buyers are at your digital front door. Product marketing can help establish clear and consistent messaging of technical product features that engage and convert prospects to customers.

At Innovatemap, our digital product experts work with you to:

  • Enable sales and marketing teams with messaging and launch materials
  • Turn website visitors into leads
  • Build a hierarchy of multiple products or multiple brands to establish clear differentiation
  • Establish a consistent, repeatable, and differentiated way to talk about your product and the value it provides to your prospects

Clients we've worked with

Stanley Security

Consumer and business security

Purdue Research Foundation

Research and scholarship foundation

View complete list

"An amazing quote from a client about how our product marketing enabled their sales teams goes here."

Famous Person

How We Help

Our team of product marketers, brand experts, and product designers challenge, research, design and market products customers love.

Strategy

Cluster features together through packaging to make your product easy to buy and sell.

Understand how your digital product pricing aligns to your non-digital pricing. 

Evaluate how your prospects engage with your brand through a brand strategy.
Establish a consistent, repeatable, and differentiated way to sell your product with positioning and messaging.

Design

Use product brand guidelines to enable your teams to sell while maintaining a consistent brand experience. 

Convey product features and concepts to sales prospects through product vision concepts, product videos, and high-fidelity mockups.
Align multiple products and brands so sales prospects clearly understand what they’re buying.

Go-to-Market

Roll out a new product feature with a comprehensive product marketing launch strategy.

Build and launch a website that converts prospects to customers. 

Nurture leads and convert prospects to customers with a demand generation strategy and brand activation deliverables. 

Ready to talk?

Schedule a meeting or Send us a message


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