When you launch a product startup, making assumptions is par for the course. These assumptions often come in the form of who your end user is, what they want and that they want it bad enough to pay for it to be fixed.

Today, Christian and Anna are talking with Eric Prugh, Co-Founder and Chief Product Officer of PactSafe, about the assumptions he made that paid off – and the ones that didn’t.

You’ll hear how Eric was able to determine the best way to describe the product and position the company for growth and how, at the end of the day, assumptions can quickly be validated (or negated) through one simple task. What is it? Take a listen.