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Scaling a Product While Building a Community

I’ve got 99 problems, which one do I solve (first)?

While this isn’t exactly the question Sara Mauskopf had when she first became a parent, she did have an influx of questions with no good answers. As many product people do, she decided to find a solution. Thus the creation of Winnie, a platform to make parents’ lives easier through childcare resources and community.

When she launched the company, Sara and her co-founder lacked focus because there are so many problems to solve with parenting. As they developed and launched the platform, they found the area parents needed the most help is childcare.

How did they know to make the change and shift the focus? You’ll find out what factors they considered and how listening made all the difference.

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