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Better Product

Reexamining Your Product Portfolio to Better Serve Your Users

How do you balance the old with the new? For product companies, knowing your audience and continually evaluating your portfolio is key to driving value for your users.

This week on Better Product, we are talking with Amy Reitz (@AmyReitz), General Manager of the Intersect™ product line at Hobsons, which offers a recruitment optimization platform for higher ed admissions offices.

On this episode, you’ll hear why Hobsons was forced to take a step back because their portfolio, made up of more than 80 products, was in conflict – the story no longer made sense.

Going beyond the financial drivers for scaling down their product line, Amy shares how the team reexamined its vision and mission to differentiate in the marketplace.

Find out how Amy and her team decided which products to keep, which ones to retire, and why.

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