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Better Product

Balancing Technology and People in a Tech-Enabled Service

Can you turn a services business into a digital product company without losing the human element?

Sally Reasoner had this same question when Ascend decided to build a product with the goal of serving their customers better. Ascend’s mission is to connect college students to the right job opportunities.

Join Christian and Anna on this week’s show as they discuss how companies can use products to scale without sacrificing personalization. From Sally’s viewpoint, the product enabled their growing organization to provide better service without losing the personal touch, which drives partnerships and relationships.

In this episode, you’ll hear Ascend’s approach to taking customer feedback and how they use it to fuel improvements on all levels of the business. We go beyond the product to uncover how technology and people can truly work together to deliver on the company’s value proposition.

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