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Meghan Pfeifer

Product Brand & Marketing

How Big Brands are Ditching Brand Equity to Appeal to Disloyal Millennials

“Millennials have no respect for loyalty and tradition.” Who’s already fired up? I’m fired up. If I had a nickel for every time I’ve heard “that’s the way it’s always been done,” I’d have enough money to pay off my next month of student loans. As Innovatemap’s resident Millennial Expert™, it’s often my job to […]

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